Don’t Feed the Stereotype was a pop up exhibition with artwork by international students, and is continued campaign at the University Ottawa. This exhibition took a popular culture or religious approach to addressing issues of diversity, in an effort to promote a positive approach to diversity on campus.
I Am Not The Label You Give Me was my project response to this, showing how we are quick to judge people and give them stereotypical labels, even though these are often far from the truth. I chose 10 participants to write down a stereotypical word, phrase or question that they have been told or asked in the past. This could have commented on gender, sexual orientation, religion, career choice, and many other factors. This work was inspired by the six-hundred photograph series Signs that Say What You Want Them To Say and Not Signs that Say What Someone Else Wants You To Say by Gillian Wearing. Jo Spence also provided inspiration with her works that use found objects to display words. I wished to display it in a grid formation, such as the systematic formulation of Arnaud Maggs.
The photographs were taken with a 35mm camera and black and white film. I developed the film and photographs on hand, producing twenty 8×10″ photographs.
These prints are not perfect, and I understand that as there are scratches and marks on the negatives, and some needed a stronger filter than others. I would have liked extreme detail in my photographs, such as the ones Richard Learoyd produces, but I knew that this may not be the case. Despite these technical difficulties, I believe that the overall piece is still able to project the central idea, that people do not live under the stereotypical labels that we may give them.
I, unfortunately, had little say in the display of the prints within the pop up exhibition. I ultimately wanted them framed and on the wall, however due to the small space with no walls, the choice was to display them in a photo book. This allowed the piece to be more interactive than I perhaps originally anticipated, but did not have the same impact that I wished for. When displaying again, I will have them in frames and up on the wall in a grid formation.