Over the past couple of weeks I’ve been out and about with my artwork in Swindon with my first two craft fairs EVER. These fairs included the Vintage Weekend at the Swindon and Cricklade Railway, and the Ultimate Business Fete at Covingham Primary School. I thought I would share what I’ve learnt from these two events and you’ll get a sneak peak of what my future plans are too!
Why craft fairs and other events?
I decided that I wanted to ‘get out there’ with my artwork, and make that step into the world by having a physical presence. I reached out to several different event hosts that were local to Swindon, UK, to get my name on the lists and sign ups. I dived in with three fairs in August and many more lined up during the Christmas season.
I felt like I was pretty prepared when turning up to these first couple of fairs, with massive thanks to my close family for helping me to be that prepared. I will share a blog post with you on how I prepared for these shows later in the year.
I used wicker baskets and other small storage items to showcase my products. These worked really well and gave my stall an almost country aesthetic, which I really loved. The pop of colour from my originals and cards really caught peoples eyes, and drew them in. On a couple of days it rained, so I was really grateful that we had sides on the gazebo.
The three days of craft fairs that I had, I felt like I didn’t have as many sales as I hoped. I sat down with my other half, who helped me throughout these days, and came up with a plan to try to help the set up of my stall and the number of sales that I would get!
My next steps
I’ve decided to design more greetings cards specifically for a couple of events that I’ve got coming up, including military vehicles and trains! I’m paining some landscapes and larger abstract artworks that I will be able to bring and display.
I’ve also changed up my display with two new card stands, where you will be able to view the cards as you walk by, instead of them being overlapped by each other. This will also save on table space, where I can showcase other items!
I’ll always be adapting how I showcase my products of original artwork and gifts, and each fair that I will be doing will add to that learning experience for me. If you have any hints or ideas for what I can do during my fairs, give me a shout!